Marketing Technology Specialist

Job Description

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture.

As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals.

We’re actively searching for our next team member for the position of:

Marketing Technology Specialist

Purpose: Work across the marketing technology stack to support and assist with smooth deployments, operations, and optimizations. Lead quality assurance for multi- and omni- channel campaigns and troubleshooting for internal users.

Responsibilities Include:

Martech Strategy

• Support the Marketing Technology team in defining the marketing technology strategy
• Assist in the definition of goals and targets to accelerate commercial success using marketing technology solutions (e.g. sales enablement, brand loyalty, customer experience)
• Monitor industry trends and best practices to help keep the martech stack at industry standard
• Support development of business cases for platform investments and timing for implementation, including integrations

Martech Governance

• Partner with Marketing Project team to manage martech subscriptions and passwords
• Administer user access roles and permissions across a variety of platforms and subscriptions, including the DAM, sales enablement tools, and learning management tools
• Implement standards for QR codes and short-link generation
• Support Marketing Technology team in ensuring compliance with data privacy and compliance standards
• Administer standards for taxonomy and metadata, including tagging, tracking, and UTM parameters
• Deliver training and onboarding for new and existing users across various platforms
• Develop how-to guides and best practices
• Assist in updating policies as needed

Deployment & Implementation

• SPartner across MarComm team to plan and execute platform deployments, configurations, integrations, and major upgrades and releases
• Support product owners as needed to accelerate the delivery of time-sensitive and/or complex priorities. Includes features, integrations, and bug fixes
• Support the ongoing operation of tools and subscriptions across the martech stack
• Ensure clean data flows across platforms as designed
• Lead QA for multi and/or omni-channel campaigns, including pre-launch reviews and debugging. Coordinate issue resolution as needed
• Troubleshoot user issues and serve as first-line support before issues are escalated
• Manage release notes and training materials as needed

Measurement & Optimization

• Monitor and evaluate adoption and use of martech subscriptions to ensure they are valuable and usable
• Identify and recommend potential process improvements across the martech stack
• Monitor and analyze multi and/or omni-channel campaign performance
• Support and/or participate in reporting and insight delivery to partners in Sales, Portfolio, and MarComm to enable ongoing delivery against business objectives

Health and Safety

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

• Degree or diploma in Marketing or Business Administration or a related field of study
• 3+ years of experience in marketing, sales, information technology, or a related field
• Strong investigative and problem-solving logic
• Exposure to a wide variety of marketing technology platforms and subscriptions.
• Familiarity with data structures, APIs and integrations
• Experience with quality assurance and User Acceptance Testing (UAT) protocols
• Proficient in data governance and quality
• Strong documentation, template and process orientation
• Demonstrated support mindset
• Exceptional collaboration and relationship management skills
• Prior experience as a scrum master or project management an asset

Trudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for new hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location. Our compensation policies and practices are designed to allow our colleagues’ growth and salary progression as they develop in their role. As a candidate, you are encouraged to ask compensation-related questions and have an open dialogue with your recruiter, who can provide specific details for this role and share more information about our total rewards package.

As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team.

We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.